When rebranding goes wrong. Photo by David Colon The Brooklyn and internet literary scene was recently suckered (including Brokelyn) by a strange prank by a small member-supported library operating out of Bushwick. Mellow Pages Library claimed it had been offered a $50,000, no-strings-attached sponsorship from Exxon Mobil. So they turned to their members, and the internet as a whole, to ask whether they could ethically take Big Oil money in an attempt to keep the library from shutting down. It seemed improbable, and it turned out it was: Exxon told the International Business Times yesterday that they’d never heard of Mellow Pages and certainly didn’t offer them money. The library is no stranger to to weird pranks: In June, they claimed Kanye West was shooting a video in the space, and dozens of people showed up to take part. In an interview with Brokelyn, Perkins admitted that the two were behind the stunt, hereby known as #mellowghazi,… Read More
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